Hair Direct, an online hair replacement company, recently
concluded a successful month-long fundraising and awareness drive
to benefit The National Alopecia Areata Awareness Foundation
(NAAF). The fundraising campaign raised over $2,400 and coincided
with Alopecia Areata Awareness Month, which took place in
September. Hair Direct's "Team Up to Strike Out Alopecia Areata"
campaign (inspired by NAAF's national, baseball-themed effort)
included two local bake sales, a raffle for 2012 Philadelphia
Phillies baseball tickets and a HairDirect.com donation page. All
the money raised during these events was matched by Hair Direct,
bringing the total effort to just over $2,400. Hair Direct has also
covered all administrative costs associated with the drive,
ensuring that 100% of contributions go to NAAF. Turning the
company's modest kitchen into a full-fledged bakery, 20 Hair Direct
employees gave over 75 hours of their personal time to bake,
decorate and package 1,220 treats for the bake sale as well as
oversee donation booths at several Central Pennsylvania
locations.
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